Social Media Campaigns – Out-Smarts Marketing

In this example we developed a bright, glib promotion for Out-Smarts Marketing. The project generated visitor engagement involving cultural and dietary differences between Canadians and Scots with the winner receiving a site-wide analysis of their social media and SEO. The following is an excerpt from our series of custom blogs, supported by our podcast production:



Social Media

Scots Engage Often

The Scots may be in denial over cholesterol – with a taste for Laird Pudding, Fudge Tablets and Shortbread – but they fully accept and embrace social media. Scotland has a bigger appetite for social networking sites than anywhere else in the UK.
But members of the general population aren’t the only ones with a steady diet of Tweeting and Facebooking, the Scottish government has been very progressive in its approach to social media. The government is very aware of the major implications – socially, economically and culturally, because in 2011 they established a digital infrastructure action plan with a goal of becoming a world-class digital nation by 2020.
Don’t get your kilt in a knot, they won’t abandon their traditional menu entirely. The fair Isles will still be the home to porridge, pipes and poetry, but they are not about to left out of the information revolution. Here in health-crazy Canada, Out-Smarts Marketing, providers of social media and internet marketing strategies, has been a leader in helping small and medium-size businesses leverage benefits of social media for years…

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