In this example we developed a bright, glib promotion for Out-Smarts Marketing. The project generated visitor engagement involving cultural and dietary differences between Canadians and Scots with the winner receiving a site-wide analysis of their social media and SEO. The following is an excerpt from our series of custom blogs, supported by our podcast production:
Scots Engage Often
The Scots may be in denial over cholesterol – with a taste for Laird Pudding, Fudge Tablets and Shortbread – but they fully accept and embrace social media. Scotland has a bigger appetite for social networking sites than anywhere else in the UK.
More Social Media Campaigns
For songwriter and guitar mentor Robbie Burns, we landed a sponsor and structured a promotion featuring a guitar giveaway valued at $1229. The promotion involves building a community list of skills required to succeed in the music industry. Youtube, Facebook, Twitter and blogging are all contributing to a successful, evolving campaign.
Additonal external earned-media coverage includes contributed articles and Facebook support from Guitar International Magazine and other popular guitar publications.